Sunday, January 25, 2009

The Me or The We in a Brand and a Team

Many times I have had discussions such as “I did this you didn’t do that” and so on. In my opinion that is ok if you are a one man band, but if you are a team that’s not the way to communicate.

So the question you could ask then is. Who made “Volvo” and who is it today? Is it the guy who designed the emblem back in the day’s or one of the car models of today. Or is it the car salesman who talk to the customers or maybe the repairman who take care of problems that occur? You can make this list longer and then you start to look at it the first statement (I / You) looks really misplaced. I truly believe that a Brand or a Team consists of a group of WE! Where everybody strive in the same direction and tries to bridge over to each other to fill up all the gaps between the different department.

Lesser the gaps stronger the team. And maybe I can build some kind of car myself but WE can build racecar and  make it a famous brand at the same time.

Bring the Me out of We and the Team will Grow